Additional Resources

Advertising and Marketing on the Internet: Rules of the Road Federal Trade Commission, Bureau of Consumer Protection, 1998.

Advertising on the Internet Zeff, Robbin Lee, and Brad Aronson, Wiley, 1999.

Advertising on the Web Sterne, Jim, Que, 1997.

Cybermarketing Keeler, Len, AMACOM, 1995.

E-Advertising and E-Marketing: Online Opportunities Haegele, Katie, Rosen Publishing Group, 2001.

Organizations

Electronic Frontier Foundation (EFF)

454 Shotwell Street
San Francisco, CA 94110 USA
Phone: (415) 436-9333
Fax: (415) 436-9993
URL: http://www.eff.org
Primary Contact: Shari Steele, Executive Director and President

Federal Communications Commission (FCC)

445 12th Street SW
Washington, DC 20554 USA
Phone: (888) 225-5322
Fax: (202) 418-0232
URL: http://www.fcc.gov
Primary Contact: Michael K. Powell, Chairman

Federal Trade Commission (FTC)

600 Pennsylvania Avenue NW
Washington, DC 20580 USA
Phone: (202) 382-2537
URL: http://www.ftc.gov
Primary Contact: Frederick J. Zirkel, Inspector General